By 2021, Miller I.T. Consulting was having difficulty acquiring new clients. At the same time, the ERP software industry was forecast to grow to 78.4 billion by 2026.
This Special Report examines how digital transformation and the attention economy were holding back Miller I.T. Consulting. The consultants at Miller were attempting to use Account-based marketing (ABM) tactics and they needed support from their content. But their blogs weren't having an impact.
Their buyer's journey was getting longer since prospects were doing more research online. Their CEO, Jason Miller was overwhelmed with the added responsibility of marketing. He wasn't sure what to do next.